Don’t Let a Client Promise of More Business Tempt You to Lower Your Public Relations Consulting Fee

When determining your fee for a potential public relations or other type of consulting project, more than one prospective client is bound to tempt you to lower your rates by promising lots of future business.

My advice: Don’t be swayed into lowering your rates if a client — especially a prospective client — says he’ll make it up by giving you plenty of work in the long run.

I’ve taken such chances with a few clients and, for a variety of reasons, the immediate project was unrewarding and a steady stream of additional work never materialized.

Lowering your fees at any time is professionally perilous and definitely the wrong move when you’re first setting parameters and establishing a client-consultant relationship. Here’s why:

• You may never receive the amount of follow-on work you anticipated when discussing the initial project.

• Raising your rates in the future will be awkward.

• Clients who constantly haggle over price will wear you out because they can always find someone willing to charge less than you’ve proposed.

• Competing on price alone will shackle your company’s growth and make you resent low-paying assignments and clients. Don’t set yourself up to be poor, angry and sad all at the same time.

The entire fee-determining process — particularly for solo-practitioners — is based on a gumbo of ingredients including the economy, abundance of clients, projects in the pipeline, competition, your services, market niche, skill level, experience, reputation, self confidence, self-worth and more.

If you’re like me, you put quite a bit of thought into what to charge a client and why. And like many public relations professionals, there’s a good chance you over-think the issue and probably short-change yourself by not charging what your skills and the project are really worth.

If you question your rates, raise them. Trust your instincts to tell you when you’re right.

Many years ago when I first set out as a public relations and communications consultant, I met with representatives from one of the largest and most prestigious management consulting firms. I made a presentation focusing on how I’d publicize their new hospital technology practice, including their integrated info systems demo facility.

I remember how concerned I was with the rate I’d given them to do the job. When I didn’t win the assignment, I thought it was probably because my rate was too high.

In retrospect I realize I could have proposed a much higher rate similar to what they charged their own consulting clients. It wouldn’t have fazed them a bit. Actually, I bet a higher rate would have pumped up my professional image.

Charging low rates can harm your prestige in the eyes of clients who closely link higher fees with skill and professionalism.

In his book “What Should I Do With My Life” author Po Bronson profiles 50 business people. He shows how each made a critical decision that changed the way they earned a living and enabled each to reach their “true calling.”

Based on their accounts, Bronson arrived at this core strategy for achieving personal success: “The single most important step any individual can take is to mine the productive power inherent in enjoying what they do.”

Making a living by doing what you love is great. And getting paid what you want and deserve makes it even better.

The Successful Consulting Proposal – 3 Essentials

Consultants can spend a lot of time writing proposals, and it’s important that time isn’t wasted. Obviously some of it will, as some proposals have little chance of success, and work can’t be reused, but we need to maximize our chances of success as well as follow on work. Here are three essentials.

1) Don’t submit a proposal every time you are requested to. Ask a lot of questions first. Is there a favorite already? What about scope? Is it in your area of comfort? A consultant can spend all their time just writing proposals, and that obviously does no good. You must be selective, even if you really need the work.

2) The proposal must address the core problem the client has. They may be asking for band aid fixes and trying to relieve symptoms. Ideally, you can find the root of the issue and address that. Actually solving problems will get you follow on work, not merely doing what is requested like sheep. Companies have enough sheep; they’re called employees. You are a consultant.

3) Give the client multiple ways to say yes. A proposal cannot be “yes” or “no.” There need to be multiple options. I always make one option the barebones option. This is one that will address the issue with a minimum of work and cost. I always have a midrange option, which offers more value at more cost, and a high end option. The high end option can go way above what was originally requested, and sometimes the client will accept it.

I’ve been consulting for over 20 years, and still am not fantastic with proposals, but I’ve found these three essentials to have enormously improved my consulting business.

Easy Offline Success For Local Business Consultants

Internet marketers who are struggling to earn a consistent monthly income may find a much easier pathway to success as a local business consultant. The great thing about being a local business consultant is that you don’t have to be an internet marketing guru in order to succeed. With even a limited understanding of internet marketing you will be able to help the companies in your local area. It’s a lot easier and much more profitable to work with business owners in your own community to help them grow their profits and build their business using the internet.

Being a local business consultant is one of only a few businesses where you can get started today and honestly have money deposited into your bank account by tomorrow. That’s because your services will always be in demand. Regardless of where you may live in the world, there are certain to be business owners in your area who need your help and will gladly pay you a generous fee to help them generate new customers and earn more money from their existing database. As a local business consultant you only need a few clients to earn a nice paycheck every month.

Some of the basic marketing functions that you might perform for your clients include local search engine optimization, website design, list building, video marketing and more. All of these are simple tactics that most internet marketers perform every day and might even take for granted. Yet, the majority of local business owners have no clue about any of these marketing functions and don’t realize that these are ways to build their businesses without paying lots of unnecessary money on advertising.

Most small businesses have a very difficult time earning enough money to pay all of the necessary expenses to keep going. Most would welcome a local business consultant who can help them and charge a fair fee. Even as a new internet marketer the knowledge and information that you possess about online business provide you with the tools that you need to help business owners in your community and earn a great income for your work.

What Happens During a Rhinoplasty Consultation and How Long Does it Take?

Before you get a rhinoplasty, there is a required consultation that happens before the procedure is done. This is necessary so that your doctor will get a very detailed information on what you need and what limitations would there be, if any, for the nose job procedure to be performed.

A nose job consultation procedure can also help you assess if you are really under the hands of a good plastic surgeon or not. The length of time that it takes to complete a nose job consultation actually depends on your doctor and the measures involved with it. Usually, it takes only a maximum of an hour to get a proper consultation laid out for your rhinoplasty.

The nose surgery consultation is usually composed of procedures which would help the surgeon identify what things can influence the course of your nose job results. Your facial shape and its size will be subject for scrutiny as well as your skin’s thickness and its color. Your bone structure especially around the nasal area and your cartilage will also be considered. This would also help the surgeon clue you in on what could possibly happen with your nose job as opposed to simply expecting the results you have in mind at the moment.

At times, the surgeon may also need to draw some marks on your nose area and on some parts of your face to help them identify which skin are to be affected during the operation.

At the end of the preoperative rhinoplasty consultation, you will receive the details of the results. You will be able to see the photographs taken for purposes of comparing what your nose looked like before the surgery and what changes have been made right after the nose job was done. Aside from the results, the surgeon will also be prescribing to you the do’s and don’ts that you need to follow before your surgery day happens. You should also take this opportunity to ask all relevant questions you feel you need to know. Your doctor will be more than willing to accommodate them for sure.

Online Business – Hiring an Internet Marketing Consultant

Hiring an Internet Marketing SEO Consultant to assist you in your online business is a big step forward towards achieving success online as you are finally admitting that it takes more than just will to get on top of the online market. This may not be good while you are still starting, but the possibility will open up once you have established yourself and with enough resources at your disposal.

Most entrepreneurs would go along well with themselves, doing everything on their own and avoiding getting help due to the expense and time. However, to achieve success in this arena is to humble oneself and get beyond conventions of doing business. You are only one person and it is a savage world out there. Bringing in someone to assist you will definitely ease things up a bit.

Advantages of Hiring a Consultant

Less than 25% of all business owners in the world hire consultants to assist them with the online aspect of their ventures. While this is so, they’re the ones who usually have higher search engine rankings, which means more traffic to their websites. This means that they actually get more chances to earn revenue than those who don’t hire consultants. These are verified truths that can be confirmed by just about every successful online business out there.

If you have no prior knowledge in using keywords, meta tags, and other methods of search engine optimization such as link building, hiring an expert should make things easier and smoother for you. You might already be working with accountants, lawyers, bankers, and so on. Adding an online business expert in your team should not hurt at all, and may even accelerate the growth of your online business.

Hiring the Best Consultant

That internet marketing consultant that you hire better be good since that person will act as your guide in your online business. He will be your link to whatever is happening with your website, so you better be sure that he is on top of things. Trust and respect are what you need to be able to work together or things will absolutely not work out well.

You will need to look at that person’s level of experience to know if he has been tested yet. However, don’t try to dream big by hiring someone who has worked for big corporations if your company is merely a startup. Go for one that is on the suitable level for your current needs.

Make sure to ask for references and be able to contact each potential consultant to find out more on what it is like to work with one. It will also be a good idea to contact previous customers or employers to see if you can actually get a testimonial from them about working with that person.

Marketing for Interior Designers: Building Brand Exposure

Marketing for Interior Designers by building brand exposure. The marketing strategy will seek to first create client awareness regarding the products and services offered, develop that client base, establish connections with targeted markets and work toward building client loyalty and referrals.

4 Interior Design Marketing Strategies

It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why?

Traditional marketing methods such as radio or print ads aren’t usually as effective as they are for people offering more widely-needed services or homogenous goods. And,Guest Posting while word of mouth is a great way to build business, it’s not likely going to be enough to make your design business profitable.

If you want to boost your brand awareness and exposure, you first need to define and market your brand the right way.

What is Your Brand?

Famous entrepreneur and blogger Seth Godin said, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

In other words, your brand is people’s perception of your business. How do you want your brand to be perceived? Maybe you specialize in high-end, luxury decor. Or, perhaps you excel at maximizing small condo spaces or staging homes for sale.

Marketing for interior designers is based on defining your brand based on your specialization. Look at your clients, your style of decorating, whether you specialize in residential or commercial properties – whatever it is that sets you apart from the competition.

What’s the Difference?

Speaking of differentiating yourself from the competition, part of effective marketing is looking at what other home design companies are doing, and what they’re not. For example, if the design companies in your area focus on creating “elegant” or “trendy” homes, why not focus on the fact that your projects often come in under budget?

Don’t forget to have some facts to back up your claims, such as testimonials or percentages. If you’ve won awards or other accolades, why not mention those? Anything you can offer clients that sets you apart will help get your brand get noticed.

What’s Your Brand Experience?

Your interior design marketing strategies should focus on immediate recognition by potential clients. Visual branding is a key part of your brand experience, including your:

• Logo: From your business cards to your invoices, this is often the first thing people will see. Work with a graphic designer to create a logo that reflects your brand and looks equally amazing on a small image or a big banner.

• Images: Obviously, high-quality images are a necessity to market your home design company. You’ll want to showcase your work in your portfolio and any other images you’ll be using on your website or in your marketing materials.

• Colour scheme: Marketing for interior designers centres around colour schemes! Fortunately, you know all about complementary colours and probably won’t need much help coming up with them. Remember that colours evoke people’s emotions and feelings and choose ones that set the mood for your business.

Take a look at the Italian textile brand Basetti Home Innovation’s colour palette. They use a set of primary and secondary colors to convey innovation, novelty, bravery and freshness.

• Font: Your typeface also affects your brand experience. Too many companies make the mistake of using a huge array of different fonts across their marketing materials. Choose your header and copy fonts and keep them consistent. Stick to no more than two different fonts to represent your brand.
How Do You Share Your Brand?

Now that you’ve done the work to create and differentiate your brand, it’s time to share it! You’ll want to have a consistent website, business cards and perhaps brochures or handouts for trade shows and other events, as well as social media accounts.

Most businesses focus on Facebook and Twitter, which is a great idea for any business. However, as a home design company you have an ideal opportunity to utilize image-focused social media platforms. Research has shown that visual content by drives the most engagement by far, so explore sites such as:

• Pinterest, which has categories like Home Decor and Design trending
• Instagram, which is based on sharing image-centric content
• Houzz, a huge online community where people go to improve and design their homes

Building your brand and boosting brand awareness is an ongoing project, not a set-it-and-forget-it proposition! Think about the experience you want your clients to have every time you post an image on social media, display your logo on a sign at an event or update your website.

This is why working with a professional branding and graphic design company can make all the difference. Your logo and business branding materials will uniquely distinguish you from your competitors, giving you a competitive advantage above others that lack these critical components of business.

What are the top cell phone case brand

Nowadays, mobile phones protective case have been enjoying a great popularity over the world, which are not only unique, creative, but can protect your phones. Like mobile power,the cimitations are flooding, not to mention the design and quality making your mobile phone unique.

So,Guest Posting what are good cell phone protective cover brand? each brand has its unique design and product features, onu-mall selected ten more representative phone case brand:

1.MOMAX Batteries & MOMAX from Hong Kong is well-known professional manufacturer specializing in mobile phone peripheral products, the mainland brand agents is Shenzhen momax Company Limited. MOMAX brand, founded in 1999, mainly produced mobile phone accessories, such as batteries, headphones, line charge, charger, car charger, screen stickers, leather and crystal phone case, card reader, etc. Products with high quality as the core requirements and beautiful appearance, good usability, constant innovation breakthrough and have won an excellent reputation in Hong Kong, Taiwan, Southeast Asia, Europe .

2. CapdaseHong Kong’s leading accessories brand, digital peripheral products professional firm, top ten protective case brand, the industry’s most influential brand. CAPDASE has been based on rich 3C peripheral products with its own unique creativity for consumers. Its products in appearance and workmanship are not only unanimously approved by the majority of consumers , but have unique performance in security and practical.

3.GGMM Shenzhen Cyangugu Mimi Industries Limited,the world’s leading manufacturer of digital accessories,China’s leading brand in the field of digital accessories, highly competitive market brand. The company has GGMM /ivso two independent brands, products include iPad, iPhone, iPod, Mac and other Apple products,phone case, accessories and other peripheral digital products.

4.Acase US professional digital accessories brand, the famous digital protection products welcomed by the consumers, China Agent: Shenzhen Yuandongsheng Trading Limited. Acase’s mobile phone case, tablet computer peripheral products in the European and American has been stepping to China, the product is still based on Europe and practical style. For Acase terms, 3A criterion is its eternal pursuit: A + design: A-level design, A + quality: A class quality, A + Service: A class service.

5. OZAKI As Apple’s authorized third-party accessories brand, OZAKI has been enjoying worldwide marketing in more than 80 countries,it has been focused on accessories worldwide marketing of Apple’s iPad, iPhone, iPod over years to provide users with the best, making life wonderful and funny. By virtue of creative phone case design and excellent product quality, OZAKI has won the recognition of consumers, has awarded the best brand by Macworld iWorld Asia for three consecutive years.

6. Benks Benks, founded in 2008, is a digital creative fashion accessories brand. Products include protective film, protective phone case, protective holster, mobile power supply and so on, convinced that ideas can change lives, and strive to provide users with high-quality digital accessories. Benks’s best-known product is tempered glass screen, but are also actively making efforts to research and develop the protective case.

7.FeelymosA brand dedicated to film, among high-end products,Feelymos product line is very rich, involved from the protection class to the electronics, also introduced a variety of protective case and protective cover products in 2013, these protective cover are quite creative products, superior quality.


ICON is a newbie in the accessories market, is the Shenzhen micro-Information Technology Co., Ltd. own brand, the flagship product are 3C digital accessories: mobile power, protective phone case, automotive power,based on security and belonging, and the pursuit of self-perfection.


BASEUS is a stylish, vibrant 3C digital accessories brand, is a part of a Hong Kong Limited based on free international metropolis- Hong Kong. Whether the product shape, color matching, function, or fine packaging are quite creative, charming design.

10. MOFI

Headquartered in Fuzhou Jinshan Industrial Zone in Fujian Province.The first protective sleeve case has been popular with the large number of mobile phone case and mp3 owner. Of course, there are some famous brand on the market including Moshi, Locke ROCK, X-Doria, the above-mentioned these ten brands are well-known phone protective case available on the market, they combined with quality, taste, personality, fashion, art are excellent brands of mobile phone accessories.

5 considerable signs your business needs re branding

Creating a new look for the business is a great revenue earning strategy, but what’s more important is knowing the right time to implement the rebranding process. Read to know the signs that your business needs rebranding.

A classic logo,Guest Posting an extraordinary brand color pallet and a catchy message to grab the attention of the users. Creating a brand identity that lasts for a longer time in people’s minds takes lots of time and effort, but you know what is more daunting than creating it?

Maintaining its value! Yes, in the tough competition that surrounds the brand in the market, it is hard for brands to keep up with their uniqueness while also maintaining the audience’s interest by running with the trends.

The perception of the brand and its vision at the time of the launch might be different based on which the brand identity was created years ago. But now when everything has changed with time do you think it’s time you give your brand a creative touch that could match up with today’s time without losing its authenticity?

This is a big decision though! Because there are many brands who after implementing the rebranding strategies have faced a loss in their audience interest and brand value. So before you decide to take a step, examine the following signs carefully.

Lost uniqueness due to similar looking brands
You are into the food business, you have designed a logo based on the philosophy that says that yellow and red colors are what can attract the most customers when it comes to food.

As color is what the brain processes first than it processes the words and shapes. It is very obvious that this fact might be known by most of your competitors and they would also design their logos accordingly. This increased craze of following a belief might make your brand look common and it would no more interest your audience as there is nothing interesting left for them to notice.

So if you feel your brand identity is getting lost in the race of the market, it’s time you think about the innovation.

When it becomes a constraint
You are having a very experienced and outstanding team, their ideas to present your brand is something that could match the modern audience and their interest, but the only thing that constrains them is the old predefined brand formats and rules that the brand and its team are following since its very start.

Talk to your team, ask them to research and give you 5 reasons and ways that they think can match their ideas and redefine the brand identity.

You have a new audience
You have grown as a brand so does your audience and their mentality. The old branding and advertising approach that you have been adopting might interest your old audience, but for the ones who are young and new to your product, holding on with the same strategies might not give you the same response as you used to get before.

Giving your brand a fresh and new look will help you allure the young audience and a second chance to your brand to spread the spell again.

You have a new ownership/ partnerships
The next reason or sign your business needed rebranding is the new horizons that your business is reaching by partnering with the other brands. The merger of both brands must reflect the audience in the form of rebranding and giving them a sign that they can get both services under one name.

Doing this will need great care and a sense of business as the finalized version of your rebranding process is what could represent the growth of both companies after collaboration.

Your product or services has changed
You found that your product is no more working or you are planning to add some new services into your old static ones, this is a great sign that a rebranding along with it can bring this updated version of your product more into the limelight.

Make proper planning about how you will develop the new product and based on its start implementing its glimpse in your rebranding campaign to connect it to the newer versions of your brand.

Start drafting your messages based on these campaigns as your old marketing messages might confuse your audience, so refine your words before you present it before your audience.

Summing Up
The brand identity that you’re creating for your business is how your audience is going to perceive your business. Re-branding might be risky, but it all depends on how you implement and launch it to your audience keeping aligned your business strategies.

Customer Lifecycle Management: Expectations vs. Reality

A customer goes through multiple stages in their cycle of engagement with your brand. It is imperative that you continue delivering the same amount of personalized attention and care to your customer throughout the cycle.

In today’s day and age,Guest Posting it is imperative for your brand to be modern, agile, and most importantly, customer-centric. A key priority for enterprises, like yours, needs to be fostering long, meaningful customer relationships. Your customers’ impression of you defines who you are as a brand. And this statement holds true across industries. An important factor that plays a critical role in this is your customer lifecycle management strategy.

You must ensure that your customer relationship cycle keeps running without any potential friction. This goes a long way to convert your customers into loyal promoters for your brand. The quality, efficiency, and reliability of your service are what can keep your customers coming back to you, thereby increasing their lifetime value.

Understanding the customer journey and using the insights to implement a successfulcustomer lifecycle management strategy can make it certain that your customers have a positive experience with your brand throughout their end-to-end journey.

What is Customer Lifecycle Journey? Decoding the Different Stages

Do not make the grave mistake of assuming that your journey with your customer ends after they make a purchase or complete the transaction. While it is a common myth, it is one that needs to be changed to keep up with the evolving customer expectations. To counter this, you need to deep dive into the different stages of your customer’s journey.

A customer goes through multiple stages in their cycle of engagement with your brand. It is imperative that you continue delivering the same amount of personalized attention and care to your customer throughout the cycle. And contrary to popular belief, it does not end at the point of sales. Infact, how you treat your customers after they already have your business could be a defining factor for your brand.

As a brand, it is essential for you to prioritize how your customers are treated in their end-to-end interactions with you. Your customers must feel valued at every touch point and at every stage in the customer lifecycle journey.

You might want to define the exact stages of your customer relationship cycle that are specific to your industry, or to your brand even. However, on a broad level, the customer lifecycle journey can be classified into the following five stages:

Even before a customer interacts with your brand, they hear about you through various sources, like your brand presence, social channels, and existing customers. You need to focus your marketing initiatives across multiple channels while maintaining uniform messaging. Keep in mind that in the initial stage, your audience is looking for relevant information that can address their concerns and answer their queries. Make the most of the preliminary stage by exhibiting exactly how your product or service can offer value to your customer.

Congratulations, your potential customer is now a hot lead and has entered your sales pipeline. At this stage, they are evaluating options and considering other players in the market that meet their requirements. Do not lose momentum and continue engaging them in order to nurture the lead and move them to the next stage. Show them what sets you apart from the competition and that is half the battle won.

When your customers are in the process of locking in their decisions, they want to take a look at how your past customers were treated, or continue to be treated, by your brand. In addition to this, it is imperative to directly interact with them in a one-on-one space. Provide free trials and demos, and also, give them personalized offers to nudge them towards making a purchase.

Now here comes the critical part. You have closed the deal. Now what? Continue focusing on your customers and keep them engaged. Offer them opportunities to give their feedback or submit suggestions. Ensure that after sales service is top notch. The more proactive you are in reaching out to your customers after already having their business, the more likely they are going to stay with your brand.

If you play your cards right and treat your customers like royalty across the previous stages, you have a customer for a lifetime. Encourage them to become brand promoters for you and recommend your products and services to their network. Offer loyalty points for any referrals they may have and give them early access to new product launches. A few small steps like these can help you nurture loyal customers for life.

Why is Customer Lifecycle Management Important for Your Business

Understanding the Importance of Customer Lifecycle Management

As you can see, each stage in the customer lifecycle is very critical in shaping up their overall experience with your brand. In order to make your customers become loyal brand advocates for your organization, you must enhance their experience throughout each stage of the cycle. A loyal customer can give your brand repeat business, recommend you to other potential clients, and share positive reviews about you across public channels. This, in the long run, maximizes the revenue for your business.

If you feel that implementing a successful customer lifecycle management strategy can become too daunting a task for you, or if you do not possess the required resources for it, you can always outsource the process to a professional. Leveraging an industry expert’s services can take the load off your head and ensure that your partner can build and nurture potential leads into loyal customers.

While selecting the right business process outsourcing partner for your brand, make sure that the enterprise has demonstrated expertise in the following three crucial processes:

Customer acquisition and onboarding
Omnichannel customer support
Customer retention

Take advantage of your outsourcing partner’s deep industry insights to create personalized customer journeys, enhance customer loyalty, and strengthen your position in the market.

In a Nutshell

Customer lifecycle management must form an integral part of your organization’s strategic plan. The savvy customers of today value organizations that value them. Show them you care by taking into account their opinions and feedback, especially after the point of sales.

Chart out the entire lifecycle your customer has with your brand and monitor how engaged they are at each stage. Go the extra mile to deliver the best possible experience to your customers. Remember that you can always outsource your customer lifecycle management processes to a professional expert, thereby freeing up your in-house resources to focus on the business side of things.

Brand Development Explained

So, what is a brand? It’s one of those terms that’s used a lot, but often without a full understanding of its meaning. A brand is far more than just what your product is called, the design of your logo, how you package your product, the tagline or jingle associated with your company, or what you’re selling.

Your brand is far greater than all of these factors combined; it comprises of the overall perceptions and images that distinguish your business,Guest Posting product or service from others that are available on the market, and includes the feelings that customers have when either thinking of, or experiencing what you offer.

Branding cuts across all areas of your business- from color scheme, company logo, and how you engage with customer sales, to the greater image that encompasses what it is that your business is all about, and what it stands for. It is something very similar to culture in a sense. It is the impression that the clients, and potential clients, have when they hear of you; based on what they’ve seen, heard, experienced, and remembered of you. Ultimately, your brand is built by your customers, but guided by you. It is founded on how consumers perceive your offer. Your task in branding is to ensure that the perception that your customers have, is the same as the one you wish to give.

Consistency is the key to developing greater brand awareness and a strong brand identity. Customers should be able to recognise your company from a quick look, and the look and feel of the logo, color scheme, overall design, and your choice of content and images should be easily identifiable, should make them think of you and your business, and direct them to your brand. That’s what brand awareness is really all about, and brand awareness is what follows naturally when you have a strong brand identity that is strategically marketed.When people are aware of your brand, and recognise the look, feel, and essence of it- in a similar way as to that in which they would recognize the cultural aspects of a specific population or group, then you have given power to your brand by creating an identity for it… one which will be identified with as being synonymous with what your business or product intends to mean for consumers. Once this is strengthened, and through effective marketing, customers develop a greater awareness of your brand, and this is of course linked to recognition of your business, and your product. It’s important to understand that from this awareness, and the acceptance of the brand’s identity, will come expectations, and this leads to the additional task of ensuring that these expectations are met; even if based only on the perceptions created by the brand.

Once you have developed brand awareness, it also becomes easier for you to expand the range of your offers under the umbrella of your brand. This is a strategic advantage that is of tremendous value in the marketplace, and should be sufficient reason to encourage you to work on your brand development.

The essence of this article really just serves to highlight that branding is essential when establishing your identity in the marketplace, and being consistent is the key to establishing yourself effectively. Your brand will generally be developed over time through consistent marketing messages and publicity. Customers value consistency more than you may realize; as trusting that they know what they’re getting makes them more comfortable and confident in their purchasing decisions. This also goes a long way towards building strong business-client relationships, which will greatly multiply the effects of your marketing streams. Brands comprise both tangible and intangible aspects, and it’s important that they all tie in harmoniously to establish and communicate what it is that your brand may promise to customers, in a way that that expectations may be both shaped, and met. click here for more