5 considerable signs your business needs re branding

Creating a new look for the business is a great revenue earning strategy, but what’s more important is knowing the right time to implement the rebranding process. Read to know the signs that your business needs rebranding.

A classic logo,Guest Posting an extraordinary brand color pallet and a catchy message to grab the attention of the users. Creating a brand identity that lasts for a longer time in people’s minds takes lots of time and effort, but you know what is more daunting than creating it?

Maintaining its value! Yes, in the tough competition that surrounds the brand in the market, it is hard for brands to keep up with their uniqueness while also maintaining the audience’s interest by running with the trends.

The perception of the brand and its vision at the time of the launch might be different based on which the brand identity was created years ago. But now when everything has changed with time do you think it’s time you give your brand a creative touch that could match up with today’s time without losing its authenticity?

This is a big decision though! Because there are many brands who after implementing the rebranding strategies have faced a loss in their audience interest and brand value. So before you decide to take a step, examine the following signs carefully.

Lost uniqueness due to similar looking brands
You are into the food business, you have designed a logo based on the philosophy that says that yellow and red colors are what can attract the most customers when it comes to food.

As color is what the brain processes first than it processes the words and shapes. It is very obvious that this fact might be known by most of your competitors and they would also design their logos accordingly. This increased craze of following a belief might make your brand look common and it would no more interest your audience as there is nothing interesting left for them to notice.

So if you feel your brand identity is getting lost in the race of the market, it’s time you think about the innovation.

When it becomes a constraint
You are having a very experienced and outstanding team, their ideas to present your brand is something that could match the modern audience and their interest, but the only thing that constrains them is the old predefined brand formats and rules that the brand and its team are following since its very start.

Talk to your team, ask them to research and give you 5 reasons and ways that they think can match their ideas and redefine the brand identity.

You have a new audience
You have grown as a brand so does your audience and their mentality. The old branding and advertising approach that you have been adopting might interest your old audience, but for the ones who are young and new to your product, holding on with the same strategies might not give you the same response as you used to get before.

Giving your brand a fresh and new look will help you allure the young audience and a second chance to your brand to spread the spell again.

You have a new ownership/ partnerships
The next reason or sign your business needed rebranding is the new horizons that your business is reaching by partnering with the other brands. The merger of both brands must reflect the audience in the form of rebranding and giving them a sign that they can get both services under one name.

Doing this will need great care and a sense of business as the finalized version of your rebranding process is what could represent the growth of both companies after collaboration.

Your product or services has changed
You found that your product is no more working or you are planning to add some new services into your old static ones, this is a great sign that a rebranding along with it can bring this updated version of your product more into the limelight.

Make proper planning about how you will develop the new product and based on its start implementing its glimpse in your rebranding campaign to connect it to the newer versions of your brand.

Start drafting your messages based on these campaigns as your old marketing messages might confuse your audience, so refine your words before you present it before your audience.

Summing Up
The brand identity that you’re creating for your business is how your audience is going to perceive your business. Re-branding might be risky, but it all depends on how you implement and launch it to your audience keeping aligned your business strategies.

Customer Lifecycle Management: Expectations vs. Reality

A customer goes through multiple stages in their cycle of engagement with your brand. It is imperative that you continue delivering the same amount of personalized attention and care to your customer throughout the cycle.

In today’s day and age,Guest Posting it is imperative for your brand to be modern, agile, and most importantly, customer-centric. A key priority for enterprises, like yours, needs to be fostering long, meaningful customer relationships. Your customers’ impression of you defines who you are as a brand. And this statement holds true across industries. An important factor that plays a critical role in this is your customer lifecycle management strategy.

You must ensure that your customer relationship cycle keeps running without any potential friction. This goes a long way to convert your customers into loyal promoters for your brand. The quality, efficiency, and reliability of your service are what can keep your customers coming back to you, thereby increasing their lifetime value.

Understanding the customer journey and using the insights to implement a successfulcustomer lifecycle management strategy can make it certain that your customers have a positive experience with your brand throughout their end-to-end journey.

What is Customer Lifecycle Journey? Decoding the Different Stages

Do not make the grave mistake of assuming that your journey with your customer ends after they make a purchase or complete the transaction. While it is a common myth, it is one that needs to be changed to keep up with the evolving customer expectations. To counter this, you need to deep dive into the different stages of your customer’s journey.

A customer goes through multiple stages in their cycle of engagement with your brand. It is imperative that you continue delivering the same amount of personalized attention and care to your customer throughout the cycle. And contrary to popular belief, it does not end at the point of sales. Infact, how you treat your customers after they already have your business could be a defining factor for your brand.

As a brand, it is essential for you to prioritize how your customers are treated in their end-to-end interactions with you. Your customers must feel valued at every touch point and at every stage in the customer lifecycle journey.

You might want to define the exact stages of your customer relationship cycle that are specific to your industry, or to your brand even. However, on a broad level, the customer lifecycle journey can be classified into the following five stages:

Awareness
Even before a customer interacts with your brand, they hear about you through various sources, like your brand presence, social channels, and existing customers. You need to focus your marketing initiatives across multiple channels while maintaining uniform messaging. Keep in mind that in the initial stage, your audience is looking for relevant information that can address their concerns and answer their queries. Make the most of the preliminary stage by exhibiting exactly how your product or service can offer value to your customer.

Consideration
Congratulations, your potential customer is now a hot lead and has entered your sales pipeline. At this stage, they are evaluating options and considering other players in the market that meet their requirements. Do not lose momentum and continue engaging them in order to nurture the lead and move them to the next stage. Show them what sets you apart from the competition and that is half the battle won.

Decision
When your customers are in the process of locking in their decisions, they want to take a look at how your past customers were treated, or continue to be treated, by your brand. In addition to this, it is imperative to directly interact with them in a one-on-one space. Provide free trials and demos, and also, give them personalized offers to nudge them towards making a purchase.

Retention
Now here comes the critical part. You have closed the deal. Now what? Continue focusing on your customers and keep them engaged. Offer them opportunities to give their feedback or submit suggestions. Ensure that after sales service is top notch. The more proactive you are in reaching out to your customers after already having their business, the more likely they are going to stay with your brand.

Loyalty
If you play your cards right and treat your customers like royalty across the previous stages, you have a customer for a lifetime. Encourage them to become brand promoters for you and recommend your products and services to their network. Offer loyalty points for any referrals they may have and give them early access to new product launches. A few small steps like these can help you nurture loyal customers for life.

Why is Customer Lifecycle Management Important for Your Business

Understanding the Importance of Customer Lifecycle Management

As you can see, each stage in the customer lifecycle is very critical in shaping up their overall experience with your brand. In order to make your customers become loyal brand advocates for your organization, you must enhance their experience throughout each stage of the cycle. A loyal customer can give your brand repeat business, recommend you to other potential clients, and share positive reviews about you across public channels. This, in the long run, maximizes the revenue for your business.

If you feel that implementing a successful customer lifecycle management strategy can become too daunting a task for you, or if you do not possess the required resources for it, you can always outsource the process to a professional. Leveraging an industry expert’s services can take the load off your head and ensure that your partner can build and nurture potential leads into loyal customers.

While selecting the right business process outsourcing partner for your brand, make sure that the enterprise has demonstrated expertise in the following three crucial processes:

Customer acquisition and onboarding
Omnichannel customer support
Customer retention

Take advantage of your outsourcing partner’s deep industry insights to create personalized customer journeys, enhance customer loyalty, and strengthen your position in the market.

In a Nutshell

Customer lifecycle management must form an integral part of your organization’s strategic plan. The savvy customers of today value organizations that value them. Show them you care by taking into account their opinions and feedback, especially after the point of sales.

Chart out the entire lifecycle your customer has with your brand and monitor how engaged they are at each stage. Go the extra mile to deliver the best possible experience to your customers. Remember that you can always outsource your customer lifecycle management processes to a professional expert, thereby freeing up your in-house resources to focus on the business side of things.

Brand Development Explained

So, what is a brand? It’s one of those terms that’s used a lot, but often without a full understanding of its meaning. A brand is far more than just what your product is called, the design of your logo, how you package your product, the tagline or jingle associated with your company, or what you’re selling.

Your brand is far greater than all of these factors combined; it comprises of the overall perceptions and images that distinguish your business,Guest Posting product or service from others that are available on the market, and includes the feelings that customers have when either thinking of, or experiencing what you offer.

Branding cuts across all areas of your business- from color scheme, company logo, and how you engage with customer sales, to the greater image that encompasses what it is that your business is all about, and what it stands for. It is something very similar to culture in a sense. It is the impression that the clients, and potential clients, have when they hear of you; based on what they’ve seen, heard, experienced, and remembered of you. Ultimately, your brand is built by your customers, but guided by you. It is founded on how consumers perceive your offer. Your task in branding is to ensure that the perception that your customers have, is the same as the one you wish to give.

Consistency is the key to developing greater brand awareness and a strong brand identity. Customers should be able to recognise your company from a quick look, and the look and feel of the logo, color scheme, overall design, and your choice of content and images should be easily identifiable, should make them think of you and your business, and direct them to your brand. That’s what brand awareness is really all about, and brand awareness is what follows naturally when you have a strong brand identity that is strategically marketed.When people are aware of your brand, and recognise the look, feel, and essence of it- in a similar way as to that in which they would recognize the cultural aspects of a specific population or group, then you have given power to your brand by creating an identity for it… one which will be identified with as being synonymous with what your business or product intends to mean for consumers. Once this is strengthened, and through effective marketing, customers develop a greater awareness of your brand, and this is of course linked to recognition of your business, and your product. It’s important to understand that from this awareness, and the acceptance of the brand’s identity, will come expectations, and this leads to the additional task of ensuring that these expectations are met; even if based only on the perceptions created by the brand.

Once you have developed brand awareness, it also becomes easier for you to expand the range of your offers under the umbrella of your brand. This is a strategic advantage that is of tremendous value in the marketplace, and should be sufficient reason to encourage you to work on your brand development.

The essence of this article really just serves to highlight that branding is essential when establishing your identity in the marketplace, and being consistent is the key to establishing yourself effectively. Your brand will generally be developed over time through consistent marketing messages and publicity. Customers value consistency more than you may realize; as trusting that they know what they’re getting makes them more comfortable and confident in their purchasing decisions. This also goes a long way towards building strong business-client relationships, which will greatly multiply the effects of your marketing streams. Brands comprise both tangible and intangible aspects, and it’s important that they all tie in harmoniously to establish and communicate what it is that your brand may promise to customers, in a way that that expectations may be both shaped, and met. click here for more

Barriers to Business Transformation – How Management Consultancy Services Could Help You Out

Change is always difficult and unwelcomed by the majority. This is the most important lesson that any manager learns. The opposition comes from all levels of the organization regardless of the layer being impacted. In many cases, the people who are most adversely affected by business transformation process are the people for whom the process is being implemented.

When dealing with such conditions, many managers make the mistake of fighting fire with fire. This is often the worst strategy that you could apply to such problems. What happens is very simple; change is resisted. Managers offer counter-resistance that badly disrupts the apple cart of the organization. The top management put the whole change strategy on back burner to sooth the nerves and keep things going.

In such cases, the managers bring about business transformation are often guilty of one minuscule and harmless looking oversight.

Excluding the Parties Affected By the Change

This is the worst thing that happen whenever a business transformation process is implemented. The main issue behind the problem is the core belief of the planning and implementation team that the organization suffers from one or more shortcomings. Usually, the most common points on the list are:

  • Lack of appropriate talent
  • Disdain for current practices
  • Disregard for the people being affected

These three factors lead to a faulty business transformation process that prevents the good from happening while introducing an element of resistance against change. This element starts to generate the feeling of discontent amongst the various layers of the organization.

The latest trend in dealing with such issues is to hire management consultants. The whole issue of planning, strategizing, implementation and post implementation reviews is left to them. This is a rapidly growing trend and has several good reasons in its favor.

How Management Consultancy Services Could Help In Business Transformation

To answer the question, it is important to understand what management consultants do?

Management consultants are management’s help line. They are there to advice the top and middle management of an organization. Consultancy services are often invaluable in solving problems that affect both the short term bottom line and the long term vision of the organization.

How Management Consultants Bring About Business Transformation

It is important to understand that business transformation is an ongoing process. A management consultancy services provider could only start the ball rolling. It is the responsibility of the organization to maintain the momentum and see the process to the very end.

The process of business transformation is a double edged sword. While the organization will benefit from the process, there will be people who will feel the burn of the process. It is from these quarters that the management consultants face the most resistance.

The process of bringing about business transformation begins by a thorough analysis of the currents problem. Management consultancy services usually have people of diverse skillset and experience on board. This is one reason behind the success of management consultants.

Once the situation has been analyzed and the challenges understood, it is time for solutions. Management consultancy services providers normally come up with an implementation plan that include the roadmap, a Cost-Benefit analysis and strategies for implementation of the plan.

It is now the organization’s responsibility to get things in motions. Under the supervision of management consultants and business managers, the road map implemented and the process of business transformation is completed with little to no hassle.

Achieving the Best Consulting Assignments

Navigating the corridors of consultancy power can be exceedingly complicated. The prevailing corporate behavior of each organization differs, and you need to fit in yet stand out at the same time. And it is no good behaving like a chairman when you get your first major consulting role.

“Organizational politics” is the unspoken process whereby some consultants achieve greatness, while others lust unproductively after power. If you are unprepared to graduate in this obscure science, then you can forget the walnut paneling and the Rolls Royce; they will never be your natural environment. You would in all probability be unhappy and insecure if you did achieve such power. Without the qualification or the desire, you would be far more suited to a more modest consulting position where you could use your talents and not worry about the “politics”.

Appointing a top consultant or a “core consultant” is a most sensitive decision, yet few organizations consistently operate a thoroughly efficient procedure for “growing” their own senior consultants. The benefit of promoting consultants from within is recognized by behavioral analysts and business schools, but people in power within client organizations may tend to resist internal consultancy appointments which could bring change. Ostensibly there to serve the shareholders’ interests, some company directors are primarily concerned with continuing to be company directors. Hence the furious desperation with which some takeover bids, clearly in the shareholders’ interest, are opposed. Reluctant to relinquish power, such opponents are unlikely voluntarily to help an advocate of change, especially if they may suffer personally as a result.

As an aspiring senior consultant, therefore, you must present such people with a clear political message. On the one hand, they must see you as a way to keep their power, but on the other they must realize you are no threat to them. In some organizations, there may be a consulting streaming process intended to identify talented consultants and expose them to a breadth of experience appropriate to a career in the upper levels of consulting. Membership of this “elite” gives you no immunity from politics; rather it exposes you to more. For not only will you experience the “acceptability barrier” with each step up the consulting ladder but you will also be competing with others of similar ambition. So you must know the culture of your client’s organization and the effect it has on those around you  – especially those in positions of power. But do not conclude that successful politics alone will bring you success  – top consultants are political but they also deliver.

You should see your route to the top like branches of the consulting tree. You should be aware which directions will lead to a dead end and you should be aware which department or team are climbing up the trunk of your client’s organization. Always work with successful teams. Working in departments with problems, may make it easier for you to justify your existence initially, but you will struggle to genuinely achieve anything. Working with successful departments can be more of a challenge initially, but you will have far more chances of success with ultimately much less effort, because you will be adding value.

Make sure that you have a clear vision of how far you should climb and which route you need to take in order to get to where you want to be. Like any journey, this route may change while you are on the move, but you should always be aware of your options. Is all of this effort worth it you may ask? Well a good strategy consultant should be earning at least $1m USD annually if they are operating independently. Strategy consultants operating in a core capacity will earn at least double this amount.

Business Consultant Certificate – Getting Business Consulting Clients

A high level of frustration can set in for a business consultant who feels as if all the consulting jobs are going to others. If potential clients are passing you by, perhaps you need to consider getting certified. A business consultant certificate course can teach not only the fundamentals of business consulting but also how to acquire and retain clients. Certainly people will choose someone who is certified if all other qualifications are the same. You earn a certificate through a training course that is highly specialized in the area of business consulting and a comprehensive exam at the completion of the course. The entire process can be finished in less than six months, even when working full time. The course content can help you become a better consultant while affording you a certification credential suitable for business cards, resumes, and marketing materials, such as websites and print ads.

The training course starts with the basics of consulting and covers the best practices of the industry. These include the models, methods, formulas, and processes that have been proven to be effective and efficient throughout the years and by many people. Business consultant certificate training courses also teach operational knowledge of the business, such as how to structure consulting assignments for the most productivity and how to manage and brand service lines. These alone can transform consulting businesses that are in a rut.

These courses also prepare students in the area of ethics. While consultants are aiming to make the company more efficient and profitable, professionals in the field never suggest a course of action that could be ethically inappropriate or non-compliant legally. Ethics considerations and guidelines are a necessary part of any consulting course curriculum. A business consultant certificate is a sign of a professional trained in business integrity and compliance.

The consulting benefit that you bring to clients can be turned on your own business during the coursework for the business consultant certificate. This specific and focused training will help you see how to effectively and efficiently complete the necessary tasks in the business of consulting. An efficient business is a more profitable one, and who doesn’t want that? The knowledge and skills gained are enough to motivate smart business consultants to take a course. However, the certification credential in consulting brings added value in the respect and trust it engenders in clients. Certification equates with professionalism in the business world.

The Importance Of Telecommunications Consultants

Telecommunications consultants are particularly vital to a company. They give expert advice on matters to do with telecommunication devices in the company. Such a professional advises companies on the best devices for their telecommunication needs.

The machines used in the field of information technology change very quickly. Companies need to keep abreast with the latest trends. Consulting in this field of work can be very lucrative.

There is no single company today that does not employ the use of computers, fax machines, and even telephones. This means that there is a large client base for consultants. It is possible to work for different companies at the same time. An individual does not have to be a full time employee of a company in order to provide consulting services. This line of work gives the individual a great level of flexibility. He or she just needs to know how to manage their time when working for more than one company at a time.

Providing such consultancy services require a loyal clientele. The fact that one does not work for a particular company means that they are not on the payroll of any of them. The company can easily get other professionals to offer the same service. In order to have a loyal client base, the individual has to put more effort. He or she must be very efficient in their work. Satisfying the customer every time they give a job is the only way of ensuring that clients remain loyal.

A loyal customer will more often than not recommend the consultant to other potential customers. This simply means translates to more money for the professional. In order to avoid the uncertainties of working as an individual, one can choose to work for a consulting firm.

Most companies prefer to outsource for consultancy services from consulting firms as opposed to individuals. This is because there is a greater assurance that they will get value for their money from such firms. Choosing to work for such a firm increases the chances of getting consultancy jobs. It also gives one the assurance of having a paycheck to look forward to at the end of the month or week.

It is however important for an individual to affiliate him or herself with a reputable consulting firm. There are firms that are notorious for the provision of substandard consultancy services. Working for such a firm is committing career suicide. One is better off working by themselves. Professionals who opt to work on their own need to consider the location where they intend to ply their trade.

Telecommunications consultants need to be located in areas where technological advancement is high. It is pointless to choose to work in a remote village where the level of technological advancement is very low. If there are no people using the telecommunications devices, there are no people to provide the consultancy services to. One must know where the trade will flourish and where it will not. Overall, it is a great way of earning a living especially for technology enthusiasts.

Window Coverings for Home Insulation

Changing the coverings on your windows can also enhance the look of your entire home, but it can also help you lower the heating costs especially during winter. Most homeowners think about the loom or appearance if there is one, that is why they choose to add blinds and covering on their window without realizing the goodness that it can provide within their home. Window coverings can help in conserving the heat within your home.
If you want an energy efficient home, you need to take a look at window coverings the next time you are going to shop for home decoration. It is important for you to know how window coverings can help in maintaining good insulation at home. Bay window treatments is not that effective when it comes to lowering your heating costs, but making the right choice can really help you offset your energy use. There are special bay window treatments that can form a dead air space that can entrap the heat within your home. This will prevent the heat from escaping inside your home so you can be rest assured that you will be comfortable and warm all throughout the winter months with the help of window coverings.

You will not have a hard time keeping your home hot during the entire winter months. If there is lesser heat that will reach your window, then there is a lesser amount of heat that will be lost. If you are looking for a perfect window coverings that you can use to increase the insulation inside your home, you need to know exactly what you need to look for. It is vital to carefully look for the perfect window covering, because not all of them are effective when it comes to home insulation.

You have to know that there are blinds which are made like a honeycomb that can trap air. The trap air within this blind is the insulation that can make your home warm during winter months. If you want to try other window coverings aside from blinds, you can choose window drapes that are especially created with multiple layers that can also trap dead air and serve as insulation. You need to look for window coverings that can trap so heat will be prevented from coming out if the house.

You need to avoid coverings that are not effective in giving insulation to your home. Single layers draped are not a good insulator, because it does not give the capability to rap air. You need to look for special information that particularly states that the window covering sis created to insulate homes. Labels are your first sign that you are choosing the right window coverings for your home. It is better to buy window coverings with the double purpose of beautifying and insulating your home. It is true that high quality window covering is not cheap, but it is a good investment if you want a comfortable and cosy home when winter months begin. Coverings are available all over the internet.

Why You Need a Water Softener

While some people seem to be okay with not having a water softener in their home, most people find that the benefits far outweigh the costs, especially if they have extremely hard water. If you have been considering installing a water softener in your home, you probably want to know as much as you can about this important and expensive system. There are many pros and cons to installing a water softener in Saint Paul or your area, so check out these 5 reasons why you need a water softener.
What Comes Out of Your Tap Isn’t Just Water

Water content depends upon your area, and you can go to your local city center to receive a water content report. Most water in the U.S. is considered hard water, which means that your water is filled with minerals such as calcium, sulfur, iron, lead, limestone, and magnesium. You may even have contaminants in your water supply. No matter how diligent your local water purification system is, there is simply no way to remove all minerals and impurities from your water until that water is inside your home. You may find a solution in a water softener, as this installation will remove these minerals and effectively “soften” your water.

Your Water Is Producing Scale

If you are seriously considering a water softener, then you have probably noticed scale buildup on your faucets, bathtubs, and toilets. This scale is made up of the minerals that are contained in your hard water. In addition to being unsightly, scale growth will slow the efficiency of your appliances (washing machines and clothes washers) and over time may even cause your appliances to break down. Water softeners remove these minerals and prevent scale from being produced. Plumbing experts say that water softeners can reduce scale growth by as much as 30%.

Hard Water Is Hard on Your Skin and Clothing

The minerals contained in hard water are quite harsh for your skin and clothes. When you switch to a water softener, you will immediately notice the change in your water. Since there are no longer mineral deposits in your water, you will notice that your soap and shampoos lather better. Your skin will also feel cleaner and less dried out following a shower, and your hair will be healthier. Since your washing machine no longer has to work as hard as it did when using hard water, your machine will be more efficient, and your clothing will be softer and cleaner. You will even notice that your dishes are cleaner and do not have scale growth.

Hard Water Is Costing You Money

Hard water makes your appliances work much harder than they normally should. Additionally, scale production on these appliances is harmful to them. Your hard water is basically decreasing the life expectancy of your appliances, which costs you money. You are even spending more money on soaps and detergents than you need to. With a water softener, you can better utilize these products.

Soft Water Tastes Better

For the most part, homeowners with water softeners prefer the taste of their soft water to their old water. The lack of minerals will definitely change the taste of your water, so this is something to consider when determining whether or not to install a water softener in Saint Paul. If you want the positive effects of the system without changing the taste of your water, there is always the option to leave your refrigerator and kitchen faucet unattached to the softener system.

Why You Should Consider Installing a Water Softener

If you live in the United States, odds are you have hard water. According to the U.S. Geological survey, almost 90% of homes in the United States have hard water. While hard water does not present any known health issues, it can cause problems with your appliances and plumbing. To help solve your hard water problems in Minnesota, you may consider a water softener installation in Minneapolis.
What Is Hard Water?

Hard water is, of course, not actually hard, and a water softener does not “soften” water. Hard water is water that contains dissolved minerals, such as calcium and magnesium. The minerals found in water occur there naturally as the water runs through soil that contains those specific minerals and dissolves them. A water softener removes the minerals from the water in order to prevent hard-water deposits called scale.

What Is Scale?

Scale is a buildup of the minerals found in water, and is responsible for the spots you get on your faucets, dishes, or car, and the filmy feeling left in your shower. But scale doesn’t just cause aesthetic problems; it can also shorten the life span of your appliances and can even lead to clogged pipes. As the scale builds up over time, it can clog your appliances, such as your dishwasher or laundry machine, making them less efficient and need to work harder to get the job done, and can slow the flow of your water.

What Is a Water Softener?

A water softener is a water treatment system that is hooked up to your water supply in order to remove hard water-causing minerals. Most water softener systems use a process called ion exchange to remove the minerals from the water by replacing them with something else. In most water softeners, the replacement is sodium, although potassium chloride is a more expensive sodium alternative.

What Is Ion Exchange?

During ion exchange, many water softeners will have a tank with resin beads. These resin beads have a negative charge. The resin beads will have positively charged sodium ions attached to them. As the water flows by, calcium and magnesium ions, which have an even stronger positive charge than the sodium, will be attracted to the negatively charged resin beads. As the calcium and resin ions attach to the resin beads, the sodium ions are released into the water.

Replacing the Sodium Ions

Most water softeners will automatically regenerate the resin with sodium ions when it has become full of calcium and magnesium ions, either after a certain period of time or after a certain amount of water has run through the system. To regenerate the resin, a brine solution of saltwater is poured through the system over the resin, washing the calcium and magnesium ions down a drain. As a result, water softeners will usually have a tank for you to fill with salt. Generally, adding salt is the only regular maintenance a water softener requires.

Benefits of Water Softeners

In addition to prolonging the life of appliances in the home and reducing the chances of clogged pipes due to scale buildup, having a water softener installation in Minneapolis can provide you with a few other benefits. For example, you will find that the film in your shower is reduced, and that your dishes and plumbing fixtures no longer have hard water spots. Hard water also reduces the ability of soap to lather and makes it harder to rinse. When using a water softener, you may notice that your skin and hair feel softer, and your clothing and soaps that can cause films and roughness are easier to rinse away.